Brand Bar Communications won the first prize of the brand identity category in one of the most prestigious international competitions, the German Design Awards, by the "music-driven dynamic identity” work made for Franz Liszt Chamber Orchestra.
The German Design Awards have been presented by the German Design Council for the tenth time. The German Design Council has been operating since 1953 as one of the world’s leading centres of expertise in communication and knowledge transfer within design, branding and innovation.Their internationally renowned prizes are awarded to companies whose pioneering products and projects stand out in the categories of “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. Entries are judged by an international jury made up of leading experts from all disciplines such business, education, science and design.
Among the communication design solutions of the 2022 competition, our agency got nominated in the brand identity subcategory, participating with an innovative, music-driven, dynamic identity of Franz Liszt Chamber Orchestra. The jury evaluated our entry as the winner of the category.
The music-driven nature of the identity lies in the fact that the new logo is essentially a rethought sheet music system. With the logo we made the first part of Bartók's Divertimento literally visible by creating an alternative musical language. It is dynamic, since any piece of music can be visualized by this notation method. Yet, given the infinite number of graphic signs that can be generated by the process, the concept works for any piece of music, while ensuring this way a visual appearance that is consistent and truly related to the brand.
“The basis of any dynamic identity is not a rock-solid, untouchable logo but a solution, that on one hand enables identification, similar to traditional logos, and on the other hand it is demonstrated by basic structures, forms, or editing guidelines resulting a method that can generate countless or even an infinite number of equivalent signs.”- said Attila Simon, Creative Director at Brand Bar. “It is a great pleasure for us to be recognized in one of the most outstanding international design competitions by this innovative, special identity, which is the result of close collaboration between musicians and graphic artists as one team. We are proud that we could participate in such a large-scale project and could contribute to the branding efforts of a major player in the classical music market.” - he added.
The new identity of FLCO has already performed well in two Hungarian design competitions, winning silver prizes at the Golden Blade and RGB.
The renewed identity framework was part of an integrated marketing and communication strategy, in which Brand Bar cooperated with FleishmanHillard Café and Stratlog Consulting.
Our team:
Creative Director: Simon Attila
Co-creative Director: Gyula Halász
Art Director: Laszlo Herbszt
Music Advisor: Dániel Zelenák
Senior Graphic Designer: Bianka Földi
Webdesigner: Vanda Molnár
Project Manager: Kata Fodor, Boglárka Izsáki
Attila Simon - Creative Director
After graduating in today's MOME in 1990, Attila worked for international advertising agencies (RSCG, Lintas). In 1994, he was among the founders of Art Force, where he held the Creative Director position for ten years. In 2000, he initiated the establishment of the organization that today is called Golden Drawing Nail Society. In collaboration with the Café Group, he founded Café Design in 2004 and became its Creative Director. The company today is known as Brand Bar, where Attila is Creative Director and Managing Director.
Gyula Halász - Co-creative Director
Gyula started his career at GGK advertising agency in 1990 as a Copywriter. He later continued at RSCG and became the Creative Director of JWT advertising agency for more than 15 years. He joined HD Group, then following a short freelance period, he became Co-creative Director in Brand Bar. He was chairman of the jury in Golden Blade three times and a member of the board of ADCE (Art Directors Club Europe) for many years as one of the founders and president of ADCH.
László Herbszt - Art Director
László finished his university studies as a Graphic Designer at MOME in 2000, then worked in several graphic studios and advertising agencies. He has been teaching since 1998, while has been working as a freelance Graphic Designer since 2008, and an Illustrator of books since 2009. For 3 years, he has been the Curator of the Budapest Illustration Festival.
Dániel Zelenák - Music Consultant
Dániel Zelenák will graduate in 2022 as a Jazz Guitarist, but before his music career he studied industrial product and graphic design, so the visual world was not foreign territory for him. He works as a music performer and teacher, teaching jazz theory and improvisation techniques in his workshops.
Földi Bianka - Senior Designer
Bianka graduated in the visual communication major of the local faculty of the Paris School of Visual Arts, VISART Academy of Arts in 2019. She started her internship at Brand Bar already during her studies and after she got her degree, she joined the team as a Graphic Designer. Since 2021, she has worked as a Designer Lead, participating in various exciting and interesting projects.
Fodor Kata - Project Manager
Kata graduated in the Slavic Studies and Art History Faculty of Loránd Eötvös University, but her interest in linguistics and aesthetics took a visual twist in the brand design department of KREA School of Design, where she continued her studies. Her focus of work at Brand Bar were concepts, research and creative communication.
Boglárka Izsáki - Project Manager
For 14 years, Bogi has been the contact between clients, designers and contractors in the fields of design, identity, and event, exhibition organisation & management at several agencies. She joined the Brand Bar team in 2020 and ever since she is responsible for account management of the company’s major customers.
