Once your company has laid the foundations of the brand and its identity, the next step is to get your target audience to know about it. In case we work with such “ready-made” brands, our first and foremost task is to understand from where to where we need to take the brand. Therefore prior to starting the creative process, we do a lot of research and ask a lot of questions, so we can understand the factors affecting brand performance and see what to change, thus what messages need to be used.

Following this strategic phase, we start to develop creative concepts. Creative concepts are ideas that will bring to life the thought we need to get to the target group in a unique and memorable way. Most often, they are represented by a key visual element along with a short description. Once the creative concept is approved, we customize the idea to the specifics of the commonly defined touchpoints and produce the materials that are necessary for the publications.

While developing the elements of brand communication, we always respect the values, the personality, and the style guidelines defined in the Brand Book. Our goal is that as a result of our work, the brand helps your company achieve the desired business results.