The full renewal of the brand image of Hungary’s leading chamber orchestra took over a year and was based on international market analysis and extensive, representative consumer research. The music-driven, dynamic logo system for the orchestra is a unique innovation by Brand Bar that visualises soundscapes in a completely new way. “The orchestra wanted a deep, fully comprehensive rebranding that goes beyond the mere revision of visual and verbal communication,” says Dr Judit Körmendy-Ékes, President of the Board of Trustees of the Franz Liszt Chamber Orchestra Foundation in the launch video of the new identity. From January 2020 cellist star István Várdai has taken on the professional training and the artistic concept development of the orchestra as its new Artistic Director. The crystallization of the orchestra’s trademark sound has become an important part in the new artistic strategy that had started with the selection of the finest instruments. After a year-long quest they came upon five excellent master violins in January. The rare instruments give an unmistakable tone to the sound of the entire orchestra.