When Pick Zrt. decided that it’s time to give a new packaging to its products the management asked for a design that holds together all items and reflects the values they hold.

The company has a wide range of products from sausages and frankfurters to salamis, from pates to sliced ones. They had graphic elements in common but needed a more direct and coherent connection to each other and to the main Pick brand.

Right at the beginning of the creative process we stated that it is important to respect all values connected to Pick and its products but at the same time we wanted to give it a modern touch. To fulfil these ideas we used Art Nouveau and wrought iron elements but tried to let the products speak for themselves, especially in case of ‘Téliszalámi’ the worldwide known premium salami of Hungary.

The new design brings the message of premium quality, traditional values and fine tastes.
To bring all products together we consciously created a coherent typography and depicted the oval logo on all packages. There is only one semi-exception to this idea, and it is the original ‘Téliszalámi’ on which the new oval logo remained in the original crest bounding as a tribute to traditional values.