Hungarian Direct and Interactive Marketing Association renewing its visual image

We have had a close relationship with the image of the association since the ‘old ages’. In 1995, our creative director Attila Simon – back then as part of the Art Force team – had designed the first visuals of the organization; and ten years later he took a part of the renovation of its logo that has been used until now. It’s a pleasure and a privilege that the presidency of the association assigned us with the task of the present renovation. The actual design was designed by Orsi Illés, using the idea of Nóra Mészáros.

The logos of HDMA and its divisions has gained its new form in line with the shaping profile of the organization as well as international trends. Recently, Hungarian Direct Marketing Association has established an activity that makes it the data-driven marketing association of Hungary by creating a Data-driven technologies division and representing, promoting and educating the data-centred approach of marketing.

“We intended to reflect the data-driven approach in our visual image, so we reshaped it using references and symbols – data points, dispersion diagrams, clusters – originally used in data sciences, and at the same time, visually supporting the diversity of our divisions by being colourful and dynamically expandable” – said György Huszics, president of the association. “We find the current new logos created by Café Design perfectly suitable to these objectives.”