The original 'pálinka' is a distilled spirit made of fermented fruits. Only those products can be referred to the 'pálinka' which are made from Hungarian fruits, have 100% fruit content and got 37,5% of alcohol strength as a minimum.

The first distillery in Gyula was founded by János György Harruckern in 1731. This nearly 300 year-tradition is carrying on by Gyulai Pálinka Manufacture (in these days).

The task was to create a new packaging design which focuses to the mature young generation. The key motive of the new design is the Hungarian hound, which is fidelity, nobility and got all the traditional values.

Gyulai Palinka Spirit | Packaging of the World: Creative Package Design Archive and Gallery