GlaxoSmithKline asked for a logo and identity to promote its campaign for in-house events where they can reach and activate their colleagues.

The logo had to symbolize team and togetherness while it also had to resemble the public GSK company logo.

Thus the whole identity bears the fundamental GSK identity elements in shapes and colours combined with the motives of chemistry and biology - the visual key is based on a molecular structure.  

Using a modern typeface a modern identity was born as a counterpart to the classy visual of GSK.